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Pigeon lights, Bing Dwen Dwen lights! Winter Olympics lighting products with fire may be involved in infringement

On the evening of February 4, the opening ceremony of the Beijing Winter Olympics attracted all the people to swipe the screen with creative ideas such as the snowflake torch platform, the countdown of the twenty-four solar terms, and the five rings of "breaking the ice", and it became a "species of concern for the audience of the Winter Olympics". Grass machine”, setting off a wave of economic flow.

Subsequently, the pigeon lights held by the child actors around the Winter Olympics mascot Bing Dwen Dwen became popular products, and they were sold out as soon as they were sold.

In particular, Bing Dwen Dwen, the mascot of the Beijing Winter Olympics, has a panda image and an ice crystal shell, and has become the focus of attention because of its cute appearance. After the opening ceremony, on the official flagship store of Tmall Olympic, including the surrounding area of ​​Bing Dwen Dwen, a variety of Winter Olympics-related accessories such as plush toys, commemorative badges, figures, and hangers have been sold out and removed from the shelves.
This has also stimulated the creative desire of countless netizens who want to own the same style of ice dundun in the Winter Olympics. A national self-made ice dundun competition has been quietly launched in China, such as "Orange Peel Dwen Dwen", "Knitted Dwen Dwen", "Ice carving pier", "cake pier" and so on. At the same time, many merchants have seen this huge business opportunity, and they have opened molds overnight to produce all kinds of Bingdundun products that are the same as the Winter Olympics. Of course, lighting merchants are no exception.
Recently, many netizens have frequently seen product videos about the same Bing Dwen Dwen 3D night light for the Winter Olympics in their circle of friends and communities. Some merchants have also stated that the product has begun to accept pre-orders and can be purchased on behalf of or sold in batches. However, the author has not been able to find it on major e-commerce platforms. It is reported that this Bing Dwen Dwen 3D night light is mainly made of acrylic material, the product size is 75.5*28*42 cm, the color temperature can be changed in one color or three colors, and the price is less than 100 yuan.

In addition to the Bing Dwen Dwen 3D night light, the same style of dove light for the Winter Olympics has also been liked by many netizens. Since February 5, the major e-commerce platforms have appeared some links to the same product of the pigeon lamp, the price ranges from twenty to thirty to hundreds of yuan, and there are even pigeon lights with a price close to 400 yuan. Until the time of publication, the author has found sales of pigeon lamps on major e-commerce platforms, communities, and circles of friends.

And these dove lamp stores that have been listed on the e-commerce platform all have notes on the delivery time of the products, and most businesses indicate that the delivery time will be sent out before the Lantern Festival on the 15th day of the first lunar month.
Compared with the conventional model of the pigeon lamp, this Winter Olympics opening ceremony pigeon lamp has a more rounded body and mouth shape, so it is called fat pigeon lamp by netizens. From the introduction of most of the selling factories, I also saw the product positioning of this pigeon light by the people: the size is about 30cm, the material is PVC, and it is inflated by itself after buying it. .

International Olympic Committee spokesman Mark Adams revealed at a press conference on February 6 that about 316 million people in mainland China watched the opening ceremony of the Beijing Winter Olympics. In Germany, Austria, Norway, Sweden and other powerhouses of the Winter Olympics, the ratings even doubled.
From this data, it can be predicted how much traffic will be formed in the Olympic economy, and the products surrounding the Winter Olympics may become the most concerned and popular products in the beginning of 2022. However, I would also like to warmly remind all lighting merchants to pay attention to whether there is any infringement when producing various products around the Winter Olympics.
According to the Regulations on the Protection of Olympic Symbols, the infringement of the exclusive rights of the Olympic symbols refers to the unauthorized use of the Olympic symbols for commercial purposes without the permission of the owner of the Olympic symbols.