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Intelligent lighting merchants in major lamp markets in China account for only 5.4%

In recent years, driven by the diversified development of consumer demand, the home ecological model has been continuously extended to intelligence and personalization. Smart home has experienced the exploration from the era of Smart Home Internet dominated by single product terminals to the era of smart home mobile Internet dominated by multi terminal collaborative connection, and then to the era of Smart Home Internet of things dominated by home experience integration.

Although the layout is numerous, intelligent lighting is still in its infancy in China, and there are still many pain points. Facing the birth of this 100 billion level new track, both upstream manufacturers and downstream dealers are ready to move, so what is the current penetration rate of intelligent lighting in the national terminal market?

In order to understand the situation and gain insight into the application performance of intelligent lighting in the terminal market, this issue conducts a comprehensive and detailed study on the penetration of intelligent lighting in the national terminal market through field research, market scanning, dealer interview and other methods, and further analyzes the market situation, ecological development and existing shortcomings for readers.

Intelligent lighting merchants account for 5.4% in major lamp markets in China

According to IDC's analysis report at the beginning of this year, in the fourth quarter of 2020, China's shipments of intelligent lighting equipment accounted for only about 5% of China's smart home equipment market. This means that the market is in the early embryonic stage, with low penetration and great growth space.

Correspondingly, IDC predicts that the growth rate of China's intelligent lighting will exceed 90% in 2021, and its growth in the front decoration market will reach 34%. In addition, according to the forecast data of the prospective industry research institute, the market scale of China's intelligent lighting industry will reach 43.1 billion yuan in 2022, with an annual growth rate of 23%, and will exceed 100 billion yuan by 2025.

While the scale of intelligent lighting market is expanding, the performance of intelligent lighting in the national terminal market penetration may be revealed from the proportion of merchants selling intelligent products in the main lamp markets in China. According to the data, the proportion of dealers of various categories in the main lamp markets in China is: home lighting accounts for 34.9%, flower lamps account for 25.62%, commercial lighting accounts for 19.5%, outdoor landscape lighting accounts for 14.1% and intelligent lighting accounts for 5.4%.

At present, there are more than 100 lighting merchants in the market, most of which are lanterns and home lighting. Almost every merchant of commercial lighting has a display, and many merchants are already laying out intelligent lighting. This year, merchants renovated in the market have increased the number of main lights, high-end commercial lighting products, and set up an intelligent experience area. This phenomenon reflects that main lights, commercial lighting and intelligent lighting are becoming the categories that merchants pay more attention to.