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Exploring how Zhongshan Lighting Enterprises "speed up"?

The traditional lighting industry is at the crossroads of development. In the next step, the choice of the enterprise may directly affect its life and death.
Coming to Zhongshan City, Guangdong Province, as one of the largest bases in the domestic traditional lighting industry cluster, with an annual output value of over 100 billion, a transformation and change in the traditional lighting industry has quietly occurred.

"Supply and demand imbalance" is the biggest problem facing the traditional lighting industry.

On the one hand, the production process of lighting products is relatively simple. Manufacturers only need to buy components such as chips, plates, and wires for integration and reprocessing. But because of this, the serious phenomenon of product homogeneity has long been a "big problem" in the lighting industry. The "butterfly effect" is that the reprocessing enterprises in the downstream of the production chain are in a relatively passive situation. In recent years, the profits of the enterprises have been continuously compressed due to the soaring prices of raw materials. However, "losing money and making a profit" is not a long-term solution.

On the other hand, with the continuous improvement of people's living standards, the domestic market has ushered in a new round of consumption upgrades. People's expectations for lighting products have shifted from the initial "physical function" - lighting to the current "emotional function" - atmosphere creation and green health, which poses more challenges to traditional lighting companies.

However, the mountain between traditional lighting companies and consumers seems to be just an upgrade of a certain product, but behind it requires companies to use IoT, 5G, cloud computing and other technologies to carry out intelligent transformation and upgrades, so as to provide smarter, more efficient High-quality products to meet the new needs of consumers.

The lighting industry has always been marked with the development of the times. From the traditional lighting era based on tungsten filament lamps and gas discharge lamps, into the LED lighting era based on semiconductor devices, and then to the rise of the Internet of Things technology, the lighting industry has more innovations. possible.

The development of sensing and communication technology in the Internet of Things technology combined with the application of embedded modules enables device interconnection and human-computer interaction to be realized. The era of intelligent lighting with interconnection of all things has come.

Compared with traditional lighting that can only be switched on and off, the intelligent lighting system can realize remote switching, dimming, color matching, color light and other control, with a variety of scene modes, with higher convenience and playability. We know that people's state is affected by various hormones. Intelligent lighting can make full use of daylight lighting by matching brightness and human presence sensors to realize the biological rhythm adjustment of the environment and improve work efficiency while saving energy.

Because of these advantages, the market size of smart lighting has shown a rapid growth trend in recent years. According to a new study by Grand View Research, Inc., the global smart lighting market size is expected to reach USD 46.9 billion by 2028, growing at a CAGR of 20.4% from 2021 to 2028. [1]

The rapid expansion of the market size is destined to bring more and more fierce competition. The data compiled by the relevant media in the past ten years show that the number of new registrations of lighting-related companies has increased year by year and has shown a sharp jump. From 2012 to March 25, 2022, the number of newly registered companies was 1.74 million, and the overall scale showed an explosion. growth. [2]

The more players on the track, the more test the player's explosiveness and endurance. A wealth of intelligent lighting products and high-quality services can enable lighting companies to show the greatest explosiveness in this race; Smart lighting solutions that can be plug-and-play can bring lasting stamina to the enterprise.

According to the IDC report, the smart lighting equipment market will maintain rapid growth in 2021, and users' demand for smart lighting will gradually deepen. On the one hand, the types of lighting equipment are diversified, and downlights, track lights, etc. have joined the ranks of intelligence, and the smart switch market has also ushered in a surge; constitute. [3]

It is no exaggeration to say that the effect of intelligent upgrading and transformation of original products directly determines whether traditional lighting companies can remain strong under the "big waves", and intelligent lighting solutions are the key to helping lighting companies "dig gold", even directly related to their life and death.

Aiming at the smart lighting market, Tuya Smart (NYSE: TUYA), a global IoT development platform service provider, has launched Tuya Bluetooth solutions, Tuya Zigbee solutions, Tuya Beacon solutions, etc., enabling lighting companies to carry out smart transformation and succeed with key core technologies Entered the Zhongshan lighting market and helped many companies achieve a surge in revenue.