EnjoyLED

The lighting industry has entered a stage of rapid change, how should enterprises respond?

The epidemic continues to spread, and the black swan effect caused by it is still continuing, which has brought great pressure to the internal and external environment, and all walks of life are facing many uncertainties. For the lighting industry, the impact of the epidemic is obvious. In this context, how is the development of the lighting industry? In this issue, Su Zhushen, Chairman of the Lighting Network, has an in-depth understanding of the development status, market judgment and countermeasures of the lighting industry under the influence of many uncontrollable factors, and explores whether the market is warm or cloudy.

Insight into changes can help you seize market opportunities

"Undoubtedly, the lighting industry has faced many difficulties and impacts in recent years, such as rising raw materials, financial problems of major real estate developers, power and production restrictions, etc. But in my opinion, at present, the problems faced by the lighting industry are just the beginning. In the future, it may be more unsustainable." EJLED further analyzed that, as a company integrating online and offline development, under the influence of the internal and external environment in recent years, it still maintains the same overall increase year-on-year, but the growth rate slowed down. This means that due to the impact of the epidemic, the overall economic situation is relatively sluggish. In addition, consumers are more cautious in consumption, and the purchase channel has also shifted from offline to online, which has led to a decline in product purchases or customer orders from terminal distributors. .

It is his hunter-like insight that allows EJLED to lead the light network to steadily advance in the market and break through against the trend in the overall market downturn.

In this context, on the one hand, Dengwang has always insisted on improving the survival rate of stores. Through the creation of "fine and specialized" small stores, the costs of storefront rent, decoration costs, model costs, maintenance costs and other costs have been greatly reduced, and the real realization of 100 square meters. The store sells thousands of full-category products, allowing dealers to easily make money.

On the other hand, the light network always takes service as the core, attaches great importance to improving the professional ability of dealers, and cultivates the professional lighting design ability, lighting distribution ability, and scheme design ability of dealers. Therefore, Lighting has also held a number of lighting design empowerment conferences for dealers and service providers, which greatly improved their professional capabilities and increased their competitiveness in the local market. At the same time, the light network is still in the county-level regions of the country, and the distributors organize local designers to conduct professional lighting training, which not only promotes the popularity of professional lighting products in the market, but also improves the designer's trust in the light network dealers. . In fact, Dengwang opened the "Dengwang University" a few years ago, sharing lighting knowledge online, cultivating dealers' learning ability, and constantly passing on new methods and concepts to help dealers go well. farther.

In addition, EJLED has also concluded some new marketing plans, especially in the promotion plan, EJLED has created a personal IP and released some store-exploration videos of EJLED’s benchmark stores on platforms such as EJLED.The advantages and successful experience of the company will be shared, so that more dealers can be inspired and benefited, and help them grow rapidly.

In EJLED's view, the lighting industry has entered a stage of rapid change, which is both a crisis and an opportunity for many brand manufacturers and distributors. People often only see the danger on the surface. Only by being good at discovering and seizing opportunities can we find a new direction.

Regarding the goal of 2022, EJLED said with confidence: "In 2022, 200 new dealers will be added, and the hardware community store will continue to be deepened to empower such customers, improve their professional ability, and improve their professional ability through online and offline heights. Integrate to create a larger traffic entrance.”