EnjoyLED

Home improvement commercial lighting race!

Data show that in the general lighting market, home lighting and commercial lighting account for the largest proportion, 39% and 24% respectively. From 2018 to 2020, the compound annual growth rate of commercial lighting is 9%, which has become a new driving force for the growth of general lighting market. In recent years, as consumers pay more and more attention to light quality, cylindrical spotlights and line lamps originally used in commercial lighting space are widely used in home space. The design concept of "see light but not light" has gradually been recognized by consumers and continues to be popular.

During this period, the professional brand of Jiezhuang shangzhao took the lead in seizing the blue ocean market of high-end Jiezhuang lighting design by virtue of its strong design team, channel network layout and product matching with decorative lamps.

The field of home decorator's photos has ushered in a new period of market development opportunities. While the scale is increasing, the competition is becoming increasingly fierce.

In 2019, the Lighting industry's leading brands began to focus on this market segment and enter the market through product upgrading, expanding designer channels and establishing lighting + Intelligent experience stores; Professional shangzhao brand explores the field of home decoration by launching sub brands; In addition, enterprises focusing on catering lighting, store lighting, Shangchao lighting and other tooling segments have also stepped into the home decoration business photo track.