EnjoyLED

EJLED:The era of intelligence has come, and service providers must actively embrace the changes of the times

After the founding of New China, with the deepening of economic system reform, all walks of life have undergone qualitative changes, and the lighting industry has also begun to grow rapidly throughout the country. In 1992, EJLED just started to contact lighting products and started from the grassroots level.

In this issue, let's focus on Zhongshan Enjoy LED Company, how it broke through many difficulties and expanded its store from 20 square meters to 1200 square meters.

In the 1990s, the lighting industry was just getting started. The boss of EJLED gets up at 6:00 every morning and does not finish work until 10:00 pm. The monthly salary is only 120 yuan, and he can only sleep on the "bed" stacked with cargo boxes in the warehouse at night.

Recalling the past, the boss of EJLED said with emotion: "At that time, I thought that I must learn more things while I was young, deliver goods during the day, and study by myself at night. Soon I will be responsible for a series of tasks such as business, finance, warehouse management, handling, and delivery. I’m getting more and more handy, and although it’s hard work, I can learn a lot and live a fulfilling life, which also lays a good foundation for me to start a business in the future.”

In 1998, relatives who originally sold lamps in the ancient town returned to Zhongguang Factory. After careful consideration, the owner of EJLED decided to start his own lighting business in the ancient town. With 30,000 yuan borrowed from relatives and friends, Wei Chuanbao opened a store with only 20 square meters in the first hardware and electrical material market in Guzhen, the Golden Triangle Hardware and Electrical Material Market, and officially opened his own way of lighting.

In just three years, the owner of EJLED has gradually established a firm foothold in the ancient town market and won a good reputation with his diligent and enthusiastic work style and business philosophy of integrity and compliance, as well as his previous accumulated experience and familiarity with the ancient town market.

In 2002, due to various reasons, the traditional light source was replaced by some domestic light source giant brands. At this time, it only took three years for the autumn, and the boss of EJLED relies on his diligent and enthusiastic work style and business philosophy of integrity and compliance, as well as the accumulated experience. And familiarity with the Xinxiang market, gradually established a firm foothold in the Xinxiang market and won a good reputation.

In 2002, due to various reasons, the traditional light source was replaced by some domestic light source giant brands. At this time, marketing personnel just came to promote energy-saving lamp products. The boss of EJLED spent a year investigating it, and finally decided to cooperate with LED companies to represent Senxiang, whose main products are halogen powder energy-saving lamps, and EJLED, whose main products are three-color energy-saving lamps.

With the continuous development of the industry, the concept of overall home lighting has begun to take root in the hearts of the people, and some overall home lighting brands have begun to enter the market one after another. In order to meet market demand, in June 2007, EJLED Lighting began to announce its entry into the field of overall home lighting, and launched a A series of home lighting products, this move makes EJLED bosses more confident in operating EJLED bosses.

In order to fully open up the Henan market in the whole region, the boss of EJLED decided to move the base camp to Zhengzhou and open a store in Henglan, an ancient town. After some visits, the boss of EJLED found that the mature market has been occupied by some old brands and old dealers

However, all the road to success is full of thorns. After two months, EJLED has only opened two stores in Guzhen, and they are all small stores under 50 square meters. The boss of EJLED found that the previous business idea was not suitable for the current development, so he decided to take root in the channel and visit the prefecture-level city market step by step. In the spring of 2009, the boss of EJLED held the first dealer meeting in Zhongshan, and the number of participants reached more than 200. Since then, the boss of EJLED has slowly taken root in Zhongshan.

"I have been engaged in the lighting industry for more than 20 years, and I have also witnessed the continuous changes in the lighting industry and the continuous iterative upgrading of products. The lighting industry has evolved from the era of incandescent lamps to the era of energy-saving lamps, and then from the era of energy-saving lamps to LED lighting. The era has now begun to transform into the era of intelligent digital Internet of Things.

With the continuous iterative upgrade of products and technologies, market demand, consumer demand, and service demand are all changing. The post-80s and post-90s have now become the main force of consumption, and the new generation of post-00s has also integrated into the consumer market. The aesthetic value, health value, and brand value of lighting fixtures have all improved a lot, and the service requirements for mainless lamps and intelligent lighting are also increasing. "EJLED boss said so.

Since 2015, the boss of EJLED has clearly transformed from a traditional provincial agent to a provincial operation service provider. At the same time, the boss of EJLED organizes several professional dealer product knowledge training meetings every year, and assists franchisees in prefecture-level cities to plan and execute activities, helping dealers to build local brands and influence. The company currently has a team of nearly 20 people, with clear division of labor and responsibilities in place, and strive to do its best to provide services.

In recent years, the lighting industry has been affected by the economic environment and repeated epidemics, the domestic market demand has been weak, people's enthusiasm for consumption is not high, and traditional products are facing the pain caused by digital and intelligent upgrades, but with the advent of the era of intelligent IoT, The smart transformation of cities and homes will also release a new round of huge market demand.

The 5G era has arrived, and since 2020, EJLED has been promoting franchise stores to use new network tools to promote and divert traffic, constantly enriching product styles and enhancing the creation of overall lines. The arrival of the era of intelligence has also made EJLED bosses realize that, as a provincial-level operation service provider, we must embrace the changes of the times, keep up with the trend, seek changes in motion, and grasp the market.