EnjoyLED

Deploy 8000+ non-main lamp outlets in half a year! Is there still a chance for channel sinking?

At this stage, dealers are facing the test of channel flattening wave and new channel strength. Under heavy pressure, dealers passively or actively make new adjustments to their business development strategies. In this issue, follow the author into ejled to see how the general manager seeks new breakthroughs under the predicament of the epidemic.

In the past, everyone has always had a stereotype of high pollution, low light efficiency, and high labor intensity for traditional LED light strips. As more and more companies join this track, LED light strips have also undergone a series of reforms. The "innovation" of LED light strip products is a lighting-level product that adapts to a variety of application scenarios and is highly in line with the current market and national needs, and linear lighting has also ushered in a new development situation.

In addition, linear lighting has also undergone new changes at the channel, market and other levels. Recently, the official Weibo of Guzhen Lighting Media also released the current status of the linear lighting track and price changes "Bull, Op, NVC Lighting, etc. Call it crazy! Contrarian explosion up to 50%! Can I add more code without the main light? ", "Critical Attack! The price of linear lighting has suffered "Waterloo"! Will it continue to fall? ", this issue focuses on linear lighting channels and market changes, and further explores the development status of this field.

Wholesale, retail and engineering are the "main battlefield"

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According to the author's observation, lighting manufacturers specializing in linear lighting have sprung up, and more and more manufacturers are positioning and promoting with "professional linear lighting" or "linear lighting", so that the market segment of linear lighting has flourished. develop. Even attracting the participation of cross-border players, Bull Group has publicly responded to the reasons for its layout without main lights, mainly to comply with industry trends and seize new development opportunities.

At present, many fields such as smart homes, hotels, office spaces, and museums have emerged in the design of mainless lights, and simple and hidden flexible light strips have been selected. It can be said that as linear lighting becomes more and more popular, the market application becomes wider and wider.