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The direct sales model is in transition and where is the lighting industry going?

Walking to the depths of the water, how to sit and watch the clouds rise? A transformational change is essential!

According to the statistics and forecasts of market research and analysis institutions, the global general lighting market sales will reach US$31.98 billion in 2021, and it is expected to reach US$43.9 billion in 2028, with a compound annual growth rate of 4.2% (2022-2028). From the data point of view, the future of the lighting industry is still promising, but the growth rate has changed from the previous rapid growth to steady growth.

In this situation, it should be said that the lighting industry is walking at the crossroads of development. Every next step an enterprise chooses may directly affect its life and death. At present, the outbreak of domestic and overseas epidemics has also caused a significant potential impact on my country's lighting industry. Foreign market: Export-oriented enterprises generally face the dilemma of refunding orders and suspending shipments; domestic market: March-May is traditionally the peak season for domestic residents to decorate, but affected by this, the real estate and decoration markets have not fully recovered. Residents' consumption demand is sluggish, and the operation of the retail market is not optimistic.

On the side of industry competition, China's lighting industry is becoming more and more intense, and the competition is extremely fierce. Business model innovation alone cannot change the current predicament.

Traditional channel distribution system is facing growth bottleneck

The channel distribution model of lighting companies, whether it is a large regional agency system or a flat store model, requires agents to undertake regional management, warehousing, logistics, development and distribution responsibilities. With the current decrease in customer traffic in the offline market, channel customers are seriously diverted; lack of experience in online customer acquisition and operation makes it difficult to open the online market; channel operators and stores lack operational experience, and manufacturers have weak systematic empowerment capabilities, etc. These factors All make the traditional channel distribution system face a growth bottleneck.

The traditional retail market model is caught in the dilemma of customer acquisition

The customer flow of the stores in the market is sparse, and the channels are seriously fragmented, making the traditional "sitting business" model unsustainable. How to conduct customer acquisition, marketing, transformation and service through the Internet platform and digital information technology has become the key for dealers to continue to "eat enough". However, because the vast majority of dealers lack operating experience, have no team or professional guidance, they are confused and anxious, unable to start, and fall into a shortage of customers.

breakthrough
Grasp the comprehensive digitalization of customer acquisition - follow-up - transaction - back-end management

In this context, how should lighting companies get out of the predicament? Through "digital transformation and upgrading", use new concepts and implementation capabilities to reshape various business links such as front-end customer acquisition, mid-end business opportunity management, customer follow-up transformation, and back-end data integration, upgrade experience, and improve overall operation and management efficiency. Now is undoubtedly the only way for enterprises to break the situation.

Aiming at these needs, EC SCRM, which has a leading market share in the SCRM field for three consecutive years, has launched solutions for the lighting industry, empowering lighting companies to digitally transform their sales, and relying on a mature social customer relationship operation management system to help many lighting companies. Realize the promotion and management of the entire chain from customer acquisition to transaction, and maintain stable performance under special periods.