EnjoyLED

Today's consumers pay more attention to price and style in lighting purchase

Since he has been working as a salesman since he entered the industry, he is very familiar with the ancient town market. Therefore, relying on his familiarity with the market and the accumulation of upstream resources, he has been operating home improvement business photos since 2010. At present, the agent of Discovery Lighting has a full range of products. Star Discovery Lighting Linyi flagship store has a display area of ​​more than 400 square meters, mainly displaying linear lighting, wall washer, magnetic suction light, low-voltage light strip, downlight and intelligent lighting. After years of precipitation, Xing Discovery has a certain popularity and recognition in the Guzhen area.

As the channels for young consumer groups to obtain information tend to be diversified, and the designer mainly promotes the design style of no main lamp, and the style without main lamp reflects the family atmosphere more comprehensively than other styles, so consumers buy home improvement business photos also become mainstream.

According to the current consumption situation, the average customer unit value of home improvement lighting business photos is between 6,000 yuan and 8,000 yuan. Due to the change in the decoration style, the proportion of lighting products in the field of home improvement has increased significantly. The age group of consumers for home improvement business photos is mainly between 25 and 45 years old, and they have enough sense of identity with the design of mainless lamps.

Under the background of the same products, homogeneity and high saturation in the lighting industry, professionalism is the premise and core of future success. Especially in the process of operating business photo products, it is found that with the diversification of products and the explosion of categories, customers have higher and higher requirements for special-shaped customized products, and the service team must be more professional in construction and installation. high. I believe that in the future, home improvement business photos will not only be trending products, but also a category on the tuyere, and will also be the best opportunity to change the style of home decoration.

Based on the research and judgment on the development of the lighting market, in 2017, it will transform from wholesale to high-end retail. As consumption tends to be younger, the decoration style has been simplified, becoming more and more simplified and fashionable. Therefore, it is predicted that home improvement business photos will be the core category in the future, and smart lighting will be the trend of future development. In 2019 In 2008, it started to operate home improvement business photo products. At present, the company's home improvement business photo display area is 550 square meters, mainly displaying the full range of lighting products.

In 2021, home improvement business photos will account for 40% of the shipments of other categories, and it is expected that the proportion will increase in 2022. From the point of view of operation, the age group of consumers who buy home improvement business photos is mainly post-90s. If it is equipped with smart home improvement business photos, the average customer price is more than 100,000 yuan, mainly for high-end villas, large flats and other high-end customers; More than 10,000 yuan, mainly for middle and high-end residential quarters.

Through visiting the owners and decoration companies, it is found that the current decoration companies and owners are basically making plans for smart lighting for home improvement business photos, and the proportion of lantern sales has declined, mainly because the consumer groups are younger and the decoration styles tend to be simplified. Therefore, the future development of home improvement business photos will tend to be simplified, intelligent and fashionable. Of course, a professional technical service team must also be equipped to operate a home improvement business photo. Due to the high service cost of smart lighting solutions, it further increases the entry threshold for dealers, so a professional service team has also become a major competitiveness of the company.

In recent years, whole-house lighting design has gradually become a hot spot in the industry. Therefore, after researching the industry, it is found that home improvement business photos will be the mainstream trend of future development. Therefore, it officially entered the field of home improvement business photos in 2019. Currently, it is an agent of Sanfeng Lighting. The display area of ​​home improvement business photos is 400 square meters. It mainly displays linear lighting, downlights, spotlights, smart lighting, garden lights and other products.

According to the customers recommended by the decoration company and the company's transactions, the average unit price of home improvement commercial photos is more than 20,000 yuan. If the whole-house smart lighting solution is added, the average unit price is more than 80,000 yuan, which is mainly determined by customer needs. single value.

The age group of consumers who buy home improvement business photos is between the post-80s and the post-00s. Under normal circumstances, the owners of new house decoration will choose the lighting scheme without main lights. The current market has a certain degree of recognition for home improvement business photos, especially decoration. The company will mainly promote intelligent lighting design solutions.

When consumers buy home improvement products, they mainly consider price, style and brand influence; of course, consumers have many channels to obtain information. In addition to the above considerations, professional design solutions also play a role in the transaction. Crucial role.

In the future, home improvement business photos are still one of the hot categories. With the improvement of people's quality of life, the public has a higher and higher pursuit of a "simple and not simple" lifestyle. Therefore, in the future, home improvement business photos will also be "simplified", and with the attitude of high-quality development, Normalization exists in home decoration.