EnjoyLED

How to grasp the tide of the times and realize the transformation of digital intelligence in lighting industry?

On July 12, the night of origin - 2022 China Lighting Industry Digital Development Conference and Tencent Cloud Lighting and Home Furnishing Industry Smart Summit Appreciation Dinner was held in Dengdu Ancient Town Huayi Plaza.

On the 12th, at the same venue and at the same venue, the city's highly anticipated and highly anticipated intelligent special event was successfully held. Through upstream enterprises sharing the trend of digital intelligence and Tencent Cloud's new generation of intelligent technology, it provided many manufacturers with high-quality digital intelligence. solutions to enhance the core competitiveness of enterprises. Of course, to jointly build an effective digital-intelligence interactive connection, not only is the upstream "moving" in full swing, but the downstream market is also forging ahead, actively acting, and sharing the trillion-level blue ocean market through upstream and downstream linkages.

To this end, EJLED brought new ideas for digital and intelligent transformation of the downstream market to the guests present. Original Lighting Capital City has three major development advantages:

The first is the location advantage. Yuandian Dengcheng is located in the core position of China Yuandian New City, and has a unique location advantage. The original lighting capital has a construction area of ​​350,000 square meters. At present, it has formed a large-scale lighting trade center and distribution center integrating modern light luxury, American lamps, new Chinese, European lamps, crystal lamps, as well as commercial lighting, intelligent lighting and lighting accessories. .

The second is the advantage of scale. Relying on the advantages of the large platform of Yuandian New City, Yuandian Lighting Capital integrates the three development modes of circulation, aggregation and platform. It is the largest home furnishing business center in the west. The original lighting capital is based in Xi'an, radiating the five northwestern provinces and the Guanzhong Plain urban agglomeration. Every year, the Spring and Autumn Furniture and Lighting Fairs are held; the marketing, publicity and promotion channels are deeply cultivated to achieve a three-pronged situation, so that small activities every week, month and month can be achieved. Large-scale activities to ensure the frequency and effect of the activities; year-round brand publicity + event node publicity + industry key publicity, so that the "origin" is often exposed and strongly exposed, and gradually takes root in the hearts of the people.

The third is the strategic advantage. Yuandian New City has grown from being bigger and more complete to becoming more refined and stronger, creating an international century-old famous enterprise, and building the Northwest Headquarters Base of Intelligent Lighting.

First, the brand category was upgraded in an all-round way to build a big home furnishing brand. The Northwest Headquarters Base sang the westward march of the original big home furnishing as the brand flagship.

The second is to build the Northwest Headquarters Base of Intelligent Lighting. In the future, it will fully graft the resources of the lighting industry in Zhongshan Guzhen, gather the most abundant lighting industry advantages in China, gather the most influential lighting brands, and be at the origin of China and the starting point of the Silk Road Economic Belt. , to build the largest lighting business cluster and brand headquarters base in the west.

Thirdly, to create a smart lighting experience hall, lead by intellectual creation, and renew and upgrade. Yuanliangducheng will fully introduce relevant well-known enterprise brands such as intelligent lighting, commercial lighting, and mainless lamps in the core venues to build a whole-house intelligent whole-house flagship store, a full-scene intelligent experience store, intelligent lighting Northwest headquarters base, and a smart home ecological pavilion. Etc., comprehensively renovated and upgraded, Zhichuang leads the market vane in the northwest.

Fourth, the new media operation is fully empowered. Starting from 2020, Yuandian Capital City has established a new media team of more than 30 people, established accounts such as Xiaohongshu, official accounts, Weibo, WeChat, etc., to comprehensively improve the external lighting of Yuandian Capital City. At the same time, it will build a live broadcast sales platform and base to help all settled manufacturers improve their sales channels and new media operation skills.

Fifth, design shapes the influence of business and trade. The original new city is the base and permanent venue, and more than 500 designers along the Silk Road will be integrated and developed to expand design and sales channels.

In recent years, with the acceleration of urbanization and the gradual saturation of the development of first-tier cities, second- and third-tier cities have become new battlefields for channel layout of various industries, and their development potential should not be underestimated. The prefecture-level dealers, as the waist force of the sales chain, have also thrived under the opportunities of this era, and batches of outstanding representatives who ride the wind and waves and self-innovate have emerged.

Develop channel strength and set industry model. In order to promote the healthy development of the lighting industry and help brands improve their channel construction, in July 2022, China Lighting Capital Lighting Market Alliance, Guzhen Lighting Media, and Highlight Award (Zhongshan) Brand Management Co., Ltd. jointly launched the "Highlight Award - 2022 China" Top 100 city-level dealers in the lighting industry."

In this evaluation activity, three awards are set, namely: Top 100 Comprehensive Strength, Top 100 Engineering Projects, and Top 100 Development Potential. The event process will be divided into four stages: July 1st-31st is the declaration stage, August 1st-7th is the voting stage, August 8th-12th is the publicity stage, and finally will be jointly held on August 18th. Witness the awards ceremony!