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China's lighting industry status

Usually people call the lighting fixtures as lighting fixtures. From the title, people can see that lamps are not only used for lighting, but also used to decorate rooms. The design of lighting not only focuses on artistic modeling, but also takes into account the mutual coordination and complementation of lamp type, color, light and environmental style, so as to achieve the effect of mutual radiance between the lamp and the environment.

Nowadays, there are many types of lighting, from living room, dining room, bedroom, kitchen and bathroom to aisle, balcony, bar, from indoor to outdoor, more to embellish the surrounding environment, and the design style of modern lighting is also more and more Diversified, classical, modern, fashion, European, American, refreshing, luxurious, beautiful. According to the material of lighting, lighting can be divided into five categories: fabric lamps, stone lamps, glass lamps and lamps. The five types of lighting have their own characteristics, and bear the role of satisfying the preferences of different ages, different consumption levels, and adding color to different room styles.

1. Industry sales channels

According to the "In-depth Research and Development Prospect Analysis Report on the Status Quo of China's Lighting and Lighting Industry (2022-2029)" released by Guanyan Report Network, the sales channels of my country's lighting industry have become more differentiated in recent years. The main sales channels are dealer channels, designer channels, retail engineering channels, e-commerce channels and real estate centralized procurement channels, of which the dealer channel accounts for the largest proportion, but in recent years, it has been affected by the share of sales channels such as e-commerce channels and designer channels. Extrusion, its proportion shows a downward trend. Today, the continuous implementation of policies such as the construction of affordable housing and the renovation of dilapidated houses in my country will be one of the opportunities for the development of China's lighting industry. It is expected that the proportion of real estate centralized procurement channels in my country's lighting industry may increase. In addition, my country's construction of a unified market has been the general trend, so the proportion of retail engineering channels in the lighting industry may continue to rise in the future.

2. Industry profitability

The lighting industry is a very broad industry, so there are many sub-categories. Moreover, the industry is mainly based on assembly parts, and the overall threshold is relatively low. Therefore, in the context of the differentiation of industry sales channels and the increasing difficulty of marketing, the industry competition is becoming increasingly fierce, and the situation of price wars and cost fights has also formed between enterprises, and the impact of the new crown epidemic has been superimposed, resulting in a decline in the profitability of my country's lighting industry.

Take the leading listed companies in my country's lighting industry as an example: in recent years, the net profit margin has shown a downward trend. In 2019, NVC Lighting's net profit is still 3.703 billion yuan, and the net profit rate is about 66.63%; however, by 2020, its net profit and net profit rate will drop to -0.2 billion yuan and -0.85% respectively; by 2021, it will be affected by overseas The impact of orders (the total export value of my country's lighting industry in 2021 is 65.470 billion US dollars, a year-on-year increase of 24.50% and an increase of 44.09% from 2019), its net profit and net profit margin have rebounded compared with 2020, but it is still not as good as before, the company is profitable capacity has declined.

In addition, the current technology competition is intensifying and people's needs are upgrading. Therefore, lighting companies can increase investment in technology research and development, use 5G, AI intelligence, human-computer interaction, VR and other technologies to continuously innovate and seize the trend of intelligent development. , improve its own technical level, increase the value of products, and turn the "manufacturing" of lighting into "intelligent manufacturing". At the same time, it can be foreseen that the products of my country's lighting industry will develop towards high-end and intelligent development in the future. (LQM)